I have come across beautiful book themed products and it appears to be a brilliant way to self-promoting, for Self Published Authors.
Book themed memorabilia, gifts and accessories are a great idea for Authors as a way of promoting or marketing books. The themed products range from items such as clothing, linen, up to jewellery such as earrings, key holders, the list goes on. These can be sold or given for free to reviewers, competition winners and buyers.
This can be an effective way of shouting out the book as products exchange hands and get to be seen by many, even those not looking for the book might just be triggered to do so. It’s as good as word of mouth or maybe more, only that the product will be shouting more louder by itself if worn or displayed in the room, in the car and social areas. Most of the product are also left lying around everyday, for example cushions, keys, jewellery, stationery etc.
Themes can be images inside books, the main book cover or memorable short quotes and statements. Book excerpts may also be printed on clothing and accessories just as well.
Benefits such as connecting with book fans and getting the word out accompany this marketing style . Book fans and buyers are happy to walk away with themed products and freebies of this nature. Customers also help Author, indirectly, to spread the word. While books can be shelved or tucked away somewhere out of sight, clothing and accessories may go a long way and so does the book advertising.